If you’re launching a business or new website, you’ve probably asked:
“Should I run ads or work on SEO first?” The answer? It depends on your goals — but in most cases, you need both at different stages.
💸 Start with Ads if:
You need results fast. Google or Facebook ads can start driving traffic and enquiries within days. This is ideal if you’re testing a new product or service and want leads now.
But once the ads stop, so does your traffic.
🌱 Invest in SEO for the long run:
SEO (Search Engine Optimization) takes time, but pays off for years. By writing blog posts, optimising your pages, and ranking on Google, you build free, organic traffic. Over time, SEO lowers your cost per lead and improves trust with potential customers.
✅ Best Strategy?
Start with a small ad budget to generate quick leads, while building up your SEO in the background. This way, you get the best of both worlds — speed and sustainability.
